What is the social enterprise unit about?
The social enterprise unit is an opportunity for students to create and run a real social enterprise venture. Students will conduct market research, create financial & marketing plans, and pitch their ideas to obtain financing. The pitch will follow a similar format to that used on Dragon’s Den, a TV programme where entrepreneurs present their ideas to prospective investors.
What do businesses do?
For 2019 the key themes are social enterprise, the circular economy and sustainability
Social enterprise means applying commercial strategies to maximize social and environmental well-being.
Circular economy – an economic system aimed at minimising waste and making the most of resources. This regenerative approach is in contrast to the traditional linear economy, which has a ‘take, make, dispose’ model of production. (ellenmacarthurfoundation.org)
Sustainability means that both the production and consumption of the product do not reduce the quality of life for future generations, including the ability to produce and consume products. Sustainable products will have a limited effect on the environment. They require fewer inputs, enable recycling, and produce less waste than other types of product.
Ideas from the circular economy
Generating Ideas – What business will I create? Who will I create it with?
- Using stickies to generate ideas
- Sort your ideas by placing them on a large piece of paper with the most important in the centre
- Connect ideas together where possible
- Choose the best idea and elaborate – how can we make this work?
Once you have closed in on three or four ideas, you need to know whether people are interested in, and would like to buy, your product(s). It is time to conduct some Market Research.
Assessment 1: Market Research Investigation
Is there sufficient interest from the NIS community for our social enterprise ideas to be successful?
Example research proposal and written report
|Sample B – G10 Market Research investigation|