4.1 The role of marketing


Marketing goods and services – Key differences

Marketing services: The Extra 3 P’s

Product vs Market orientation
Task sheet – Pros and cons of the two approaches

Social & Asset-led marketing

Social marketing Keynote.key

Read the case-studies from Social marketing.org before you start the assignment.

Markets features, Market Share & Market Leadership
Task – Widdles

Marketing Objectives & Strategies

The influence of Innovation, Culture & Ethics (ICE)