4.2 Marketing planning
Product – Price – Promotion – Place – (Physical evidence – People – Processes) & Packaging!
The marketing mix chapter scan – Hall et al
Task 1 – Complete questions 1-5 from the scan above.
Marketing planning chapter scan – Hall et al
Task 2 – Complete questions 1-6 from the scan above.
Ethics & Marketing
Unethical marketing Keynote
Task 3 – To what extent is it ethical for a business to use sex as a marketing tool?
Task 4 – How can governments ensure that businesses market their products in an ethically responsible manner?
Controlling unethical behaviour Keynote
HL – Porters’ Five Forces
Michael Porter is an influential management guru. He developed a model to allow managers to assess competitiveness within their industry.
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