Cultural Imperialism

The IB defines this concept as: ‘The practice of promoting the culture/language of one nation in another. It is usually the case that the former is a large, economically or militarily powerful nation and the latter is a smaller, less affluent one.’

Here’s one example of one culture being promoted over another…

British Council

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China and Africa

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China in Africa – the real story

China in Africa – soft power, hard cash


Click the image for an article on a French alternative to Coca-Cola:

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Cultural imperialism, a very good explanation
Wikipedia on Cocacolonization
Coca Cola’s company website
Coca Cola’s sustainability page
Coca Cola’s Middle Easter rumour busting webpage
Coca Cola UK
Coke’s micro distribution centres in Africa

And there’s plenty of anti-coke sentiment out there:

Killer coke
Russian calendar
India anti-coca cola
War on Want on Coca Cola drinking the world dry
The War on Want alternative report on Coke is very good and covers water, pollution, anti-union and marketing activity, good additional reading


Use all three examples to answer the following Paper 3, part b question:

“Cultural imperialism is facilitated by growing access to electronic media.” Discuss this statement. [15]

P3 Mark bands