5.2b – Glocalization of branded commodities, & cultural hybridity

What is the role of TNCs and the Media in Spreading Consumer Culture?

Center for Media Literacy – Cloning the Consumer Culture

Procter & Gamble in London 2012 Olympics sponsor deal [28 July 2010]

Viewpoint: Why do so few Chinese brands go global? [28 July 2010]

Can we reduce consumer culture?

Junk food ad crackdown announced – BBC article
Tobacco displays to be banned from shops – BBC article
Calls to limit child exposure to alcohol ads – BBC article

São Paulo: The City That Said No To Advertising [18 June 2007]

Vermont celebrates 40 years without billboards [Dec 2013]


Application to TNCs – McDonalds and Coca-Cola:

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‘Wealth is drained out of local economies into the hands of a very few, very rich elite.’ Discuss this statement in terms of TNCs and consumer culture. [16 Marks]

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