Consumerism & culture

After this section, you should be able to:

  • describe the role of TNCs and the media in spreading consumer culture.
  • examine the spatial and temporal pattern of adoption, on a global scale, two different branded commodities – McDonald’s and Coca-Cola.

What is the role of TNCs and the Media in Spreading Consumer Culture?

Center for Media Literacy – Cloning the Consumer Culture

Procter & Gamble in London 2012 Olympics sponsor deal [28 July 2010]

Viewpoint: Why do so few Chinese brands go global? [28 July 2010]

Can we reduce consumer culture?

Junk food ad crackdown announced – BBC article
Tobacco displays to be banned from shops – BBC article
Calls to limit child exposure to alcohol ads – BBC article

São Paulo: The City That Said No To Advertising [18 June 2007]

Vermont celebrates 40 years without billboards [Dec 2013]


Let’s takre a look at the giant TNCs McDonalds and Coca-Cola:

Screen Shot 2013-12-10 at 11.44.22

Screen Shot 2013-12-10 at 11.45.24

‘Wealth is drained out of local economies into the hands of a very few, very rich elite.’ Discuss this statement in terms of TNCs and consumer culture. [15 Marks]

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