광고의 AOI와 Unit Question 관련

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AOI: Human Ingenuity

students show an awareness and understanding of the processes involved in innovation, creation, development and change.

 

Students will understand that words and actions are powerful and change what happens in the world. As global citizens, the ability to use language effectively empowers them and makes them morally responsible for the consequences of their words and actions.

 

Unit Questions

 

1. How do advertisers manipulate languages and symbols to deliver the message?

2. How can we deliver our message with strong symbols?

 

What are possible sub-questions that could lead students to a deeper understanding of the Guiding Question(s)?

 

• What images does the ad maker use to deliver the message?

• What influence does the ad make on the whole society?

• How can you deliver your message effectively using symbols?

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