Marketing goods and services – Key differences
Marketing services: The Extra 3 P’s
Product vs Market orientation
Task sheet – Pros and cons of the two approaches
Social & Asset-led marketing
Social marketing Keynote.key
Task – Social marketing assignment
Read the case-studies from Social marketing.org before you start the assignment.
Markets features, Market Share & Market Leadership
Task – Widdles
Marketing Objectives & Strategies
The influence of Innovation, Culture & Ethics (ICE)