Secondary Research (empathy): Identify at least five things that each audience would need to know.

Example: “I would like to produce a media product to inform, provoke and persuade potential investors to move (their capital) to Nanjing.”

I: Target audience: Potential Investors (capital)

Empathy: “Potential investors in Nanjing would benefit from knowing…”

1. Infrastructure

2. Stable electricity supply

3. ……………………………

“I would like to produce a media product to inform, provoke and persuade foreign tourists to visit Nanjing during their China tour.”

“I would like to produce a media product to inform, provoke and persuade expat families…